在外貿(mào)郵件群發(fā)中，外貿(mào)郵件群發(fā)主題是非常重要的，好的主題能夠大大提高郵件的打開率，下面就讓一米軟件來給大家分享一下常用的外貿(mào)郵件群發(fā)主題。

一、郵件營銷有趣的主題

如果你的郵件主題能讓你的郵件訂閱者發(fā)笑，那么他們會很樂意的打開它。

幽默需要更多的思考和創(chuàng)造力，但它確實(shí)可以給你帶來更高的打開率。

以下是一些有趣的郵件主題…

Eater Boston: “Where to Drink Beer Right Now” (Sent at 6:45am on a Wednesday.)

OpenTable: “Licking your phone never tasted so good”

Groupon: “Deals That Make Us Proud (Unlike Our Nephew, Steve)”

The Muse: “We Like Being Used”

Warby Parker: “Pairs nicely with spreadsheets”

UncommonGoods: “As You Wish” (A reference to the movie The Princess Bride.)

Travelocity: “Need a day at the beach? Just scratch n’ sniff your way to paradise…”

TicTail: “Boom shakalak! Let’s get started.”

Thrillist: “Try To Avoid These 27 People On New Year’s Eve”

Baby Bump: “Yes, I’m Pregnant. You Can Stop Staring At My Belly Now.”

Gozengo: “NEW! Vacation on Mars”

The Hustle: “Look what you did, you little jerk…” (This one’s a reference to the movie Home Alone. We hope.)

二、外貿(mào)郵件群發(fā)消費(fèi)者痛點(diǎn)

如果你真的了解你的買家，你應(yīng)該知道他們最大的痛苦點(diǎn)。利用這些痛點(diǎn)，讓郵件訂閱者通過為他們解決這個問題來打開你的電子郵件。

下面是一些為消費(fèi)者痛點(diǎn)提供解決方案的電子郵件主題…

Pizza Hut: “Feed your guests without breaking the bank”

IKEA: “Where do all these toys go?”

IKEA: “Get more kitchen space with these easy fixes”

HP: “Stop wasting money on ink”

Sephora: “Your beauty issues, solved”

Uber: “Since we can’t all win the lottery…”

Thrillist: “How to Survive Your Next Overnight Flight”

Guess: “Wanted: Cute and affordable fashions”

Evernote: “Stop wasting time on mindless work”

Duolingo: “Learn a language with only 5 minutes per day”

三、外貿(mào)郵件主題直截了當(dāng)

當(dāng)有疑問不知道該怎么寫郵件主題時，讓你的主題簡單明，直接了當(dāng)吧。可能與你認(rèn)為的相反，這些“無聊”的主題實(shí)際上可以很好地轉(zhuǎn)換。

這里有一些很好的例子，提供了直截了當(dāng)?shù)牡泥]件主題…

Al Franken: “Yes, this is a fundraising email”

AYR: “Best coat ever”

Barack Obama: “Hey”

……這些“無聊”的主題在4000萬封電子郵件中表現(xiàn)最為出色，打開率在60%-87%之間…

“[Company Name] Sales & Marketing Newsletter”

“Eye on the [Company Name] Update (Oct 31 – Nov 4)”

“[Company Name] Staff Shirts & Photos”

“[Company Name] May 2005 News Bulletin!”

“[Company Name] Newsletter – February 2006”

“[Company Name] and [Company Name] Invites You!”

“Happy Holidays from [Company Name]”

“Invitation from [Company Name]”